Increase Guest Satisfaction
One of the best benefits of offering free wi-fi is happier guests. You’re giving them a “freebie” that rewards them for choosing your venue. For guests with limited mobile data on their smartphone plan, you’re the hero. When they use your free wireless internet, they can watch endless videos, open large files in their email, and view photos – all without worrying about maxing out their data.
Be sure to promote the fact that you’re offering free wi-fi with prominent signage. The easiest way to do this is to turn your TVs into eye-catching digital signage.
Boost Slow Dayparts
Many restaurants miss out on the benefits of offering free wi-fi because they fear loitering guests. A sports bar doesn’t want a guest buying a $5 beer and spending all day in the corner on their laptop. However, if your venue is slow on mid-afternoons, is that “loiterer” really hurting business? If you’re always busy, limit free wi-fi usage to an hour – using third-party access control software.
Attract Large Groups
One of the most important benefits of offering free wi-fi is attracting big “working” groups: From non-profits looking for a spot to plan after work, to office teams eager to go off site during the day. If these groups know your bar or restaurant has free wi-fi, they’ll grab their laptops and tablets – and get to work (and to ordering your food!) at your venue. As an added bonus, they’ll usually want to visit your venue during slower dayparts and week days.
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