What Is Wi-Fi Marketing?

 

 

 

Wi-Fi marketing is using an internet sign on splash page to collect customer information and advertise to them. 
 
Sign-ons, or “gates,” for logging onto a restaurant Wi-Fi network include social media accounts or an email address. You may even require customers to like your Facebook page so they can sign on to your network. 
 
So what’s the point of this? Building a database of customer contacts. You can then access this database to send messages, coupons, or promotions to your customers. 
 
Take this scenario: a customer uses their email address to get internet access. You then decide to deliver a Wi-Fi marketing campaign with the goal of making their dining experience more personal. You may choose to send a thank you email when the customer leaves your restaurant. Or maybe you want to send them a coupon for a free appetizer that can arrive as they walk in the door.