Canada has officially gone mobile: 77 percent of adults in the Canada own a Smartphone according to a 2017 Pew Research study. One of the best ways to attract the Smartphone-carrying crowd is by treating them to complimentary wi-fi internet. Discover the benefits of offering free wi-fi and how to do it right – so you can become the local hotspot.
Increase Guest Satisfaction One of the best benefits of offering free wi-fi is happier guests. You’re giving them a “freebie” that rewards them for choosing your venue. For guests with limited mobile data on their smartphone plan, you’re the hero. When they use your free wireless internet, they can watch endless videos, open large files in their email, and view photos – all without worrying about maxing out their data.
Attract Large Groups One of the most important benefits of offering free wi-fi is attracting big “working” groups: From non-profits looking for a spot to plan after work, to office teams eager to go off site during the day. If these groups know your bar or restaurant has free wi-fi, they’ll grab their laptops and tablets – and get to work (and to ordering your food!) at your venue. As an added bonus, they’ll usually want to visit your venue during slower dayparts and week days.
Boost Slow Dayparts Many restaurants miss out on the benefits of offering free wi-fi because they fear loitering guests. A sports bar doesn’t want a guest buying a $5 beer and spending all day in the corner on their laptop.
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